Popbar — Sticking to Their Own Take on Traditional Gelato

6 May

When the Summer heat begins to blare, New Yorkers start to crave some form of ice cream to combat the sweat on their brows. With the recent health craze, foodies have been ditching traditional “ice cream,” and instead flocking to organic frozen yogurt joints like The Lite Choice to settle their creamy indulgence. Other eaters still look beyond the nutritional facts (and quality) for the old standard, Mr. Softy. But look out New York–there’s a new Summer treat in town. Popbar, a gelato-on-a-stick store, is prime for a creamy takeover.

…to read more, continue to NewYork.com

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