Origami Foods – Re-Wrapping The Food Industry

4 Nov

One of the biggest problems plaguing the United States is obesity. While the chief criticism about food chains like McDonalds has been “what’s between the buns,” people tend to forget about the bun itself. More specifically, “bad” carbohydrates dominant mainstream foods–from packed lunches to post-dinner snacks. Food companies have looked to a variety of healthy substitutions, but Origami Foods is banking on two seemingly obvious commodities–fruits and vegetables. Origami Foods has created four types of fruit and vegetable infused products in an attempt to takeover the wrap and snack market–sushi wraps, vegetable & fruit cones, “Snack Sacks,” and “Fruit Pure.”

Traditional sushi wraps just taste like seaweed, a taste most American pallets are not accustom to. However, Origami’s wraps are flavored, and feature the likes of apple cinnamon, bbq, carrot, carrot-ginger, corn, mango chipotle, mango, peach, red bell pepper, strawberry, tomato basil, and tomato. Imagine biting into sushi and identifying an entirely new layer of taste–or even getting a few extra fruits and veggies into your diet too. While mango flavored sushi rolls don’t seem too appetizing, these wraps are not limited to sushi. For instance, instead of using two pieces of high-carb bread or a wheat wrap, you can use the tomato basil Origami wrap for a killer-tasting turkey sandwich. If anything, these naturally-infused wraps only give adults, children, and even chefs more options in the kitchen. Similar to the wraps, Origami’s vegetable & fruit cones can also be used as wrap alternatives–but in appetizer form. Instead of using deep fried or doughy wraps for fruit, vegetables, or spreads, you can now substitute the flavored cones instead. I can see them being used as wraps for light spring rolls.

The wraps might be the easier “sell,” but the “Snack Sacks” and “Fruit Pure” are arguably the more important items to integrate into American eating society, health-wise. The ability to sway children away from junk food is one thing, but to convince them to eat “healthy snacks” as a substitute is almost laughable. This is where Origami Food’s “snack” line hopes to come in. The Snack Sacks are pouches filled with the likes of granola, chocolate chips, and peanut butter. The goal for these little pouches is for them to taste like cookies–but with nutritional facts that reflect otherwise. I didn’t find the taste of the Snack Sacks to be the issue–I actually felt they tasted pretty good–but the presentation and look of the pouches were a bit unappetizing. The granola and chocolate chips looked trapped inside these pouches instead of the pouch and contents being one. The tough texture of the pouch also made it difficult to take less than one bit. Again, the taste isn’t the issue, just the experience needs some tinkering.

Lastly, the “Fruit Pure” is the most refined, and could be the most successful snack option from Origami Foods. It closely resembles the infamous Fruit Rollup, but instead of artificial, sugary ingredients, the Fruit Pure comes in all your favorite fruit varieties and is made with real juice. I can see the Fruit Pure catching on with kids, but parents might have to be nifty when their children ask for Fruit Rollups, and get Fruit Pure instead.

Origami Foods is still in its baby stages, but that hasn’t stopped it from branching out to a few main grocery locations. If you shop at Trader Joe’s, Wegmans, Cosco, or Dean & Deluca, there’s a good chance Origami Foods’ products will be available. You can also purchase Origami’s products online here.

There is no doubt that Origami Food’s goals are lofty, but with American society becoming more aware of health, it doesn’t look like Origami’s eyes are bigger than its stomach.

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