Press Release from Energy Kitchen

11 Nov

(courtesy of Energy Kitchen:)

Energy Kitchen ‘Heats Up’ Manhattan
Health-Oriented Fast Casual Chain Offers Fast Food Without the Guilt;

Energizes Growth with Expansion Into the Upper West Side

MANHATTAN, NY – While New York’s menu labeling laws continue to make calorie counts impossible for thousands of restaurants to hide and difficult for consumers to ignore, Energy Kitchen is helping New Yorkers realize that fast food doesn’t have to be fat food.

Having recently opened its tenth location in the New York metropolitan area and first on the Upper West Side at 142 W. 72nd Street, the Manhattan-based chain continues to offer its unique, health-centric menu featuring nothing over 500 calories to today’s savvy consumers increasingly seeking more better-for-you dining options.

“Since New York became the first city in the country to require calorie posting, New Yorkers are more aware that getting a truly healthful, quick-serve meal from an average restaurant can be a losing proposition,” said Anthony Leone, Founder and President of Energy Kitchen. “Even though we are not required to do so, we choose to share this information because we are dedicated to empowering our guests to make healthy dining choices with ease.”

Only food-service establishments that are part of a chain of 15 or more restaurants nationally are required to list calories for standard menu items on menu boards, menus or food item displays.

With a customer list that reads like a “Who’s Who” of Hollywood – including Hugh Jackman, Renee Zellweger, Penn Badgley, Nicole Kidman, Uma Thurman and New York Met David Wright, among others – Energy Kitchen is introducing a new era of healthy eating with its nutritious and convenient meal choices. Providing low-calorie, low-fat, tasty eats that are good for you, Energy Kitchen invites its customers to eat healthy without sacrificing taste. Nothing on the menu is over 500 calories, everything is grilled, baked or steamed, and full-calorie sodas aren’t even an option.

“There’s no temptation in our restaurants – you can only make smart choices,” Leone added. “Our healthy, delicious meals are proof that fast food can be enjoyed without the guilt.”

Energy Kitchen caters to the on-the-go consumer, serving healthy and tasty burgers and wraps such as the Sirloin Steakhouse Burger (395 calories), a 93 percent lean Piedmontese ground sirloin patty, topped with sautéed mushrooms and onions and steak sauce on a whole wheat bun, and the California Wrap (370 calories) which combines hummus, hand-made guacamole, roasted red peppers and cucumbers inside a whole wheat wrap, among others. The brand pairs meals with a varied list of nutritional sides, including steamed garden vegetables, baked homestyle potatoes and grilled asparagus salad, and also offers smoothies, salads, full entrees and healthy snacks.

The new Upper West Side restaurant is owned and operated by Duane Harden, who also owns the area development rights for two additional locations. Harden is also targeting the Upper West Side for a second location, as well as downtown Brooklyn for his third.

“There are numerous restaurants in the area that claim to offer low-calorie meals to customers, but none of those come close to what we offer,” Harden said. “I couldn’t be more excited about bringing Energy Kitchen and the healthy lifestyle it represents to the Upper West Side.”


To further strengthen the company’s footprint in the healthy, fast-casual dining industry, Energy Kitchen is looking to open a total of 35 additional restaurants throughout Greater New York in the next 4-5 years.

About Energy Kitchen

Founded by Anthony Leone and Randy Schechter in 2004, Manhattan-based Energy Kitchen is a healthy, fast-casual restaurant that provides nutritious and convenient meal choices by offering low-calorie, low-fat, wraps, salads, burgers and smoothies. Everything on the menu is 500 calories or less and is grilled, baked or steamed, never fried, and cooked to order. Behind the strength of a 2008 investment partnership with Mike Repole, the co-founder of Vitaminwater which sold to Coca-Cola for $4.1 billion, Energy Kitchen has already grown the concept to 10 restaurants throughout the greater New York metropolitan area and recently launched a national expansion plan calling for 1,000 locations in the next 10 years. For more information visit www.energykitchen.com, become a Facebook fan at http://www.facebook.com/energykitchen or follow the health-centric concept on Twitter @Energy_Kitchen.

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